Navya Aggarwal A-Level media coursework

 Hi readers, today I wanted to share my challenges that I have faced and how I overcame them. During the production of my music video, one of the minor challenges was working with iMovie. Although I have used iMovie in the past and feel confident with it, it still has some limitations compared to more advanced editing software. Certain transitions and effects that could have made my narrative even stronger were harder to create. However, I focused on editing techniques such as cross-dissolves, match cuts, and smooth fades to keep the visual storytelling engaging and emotional. By applying these techniques carefully, I was able to maintain continuity and support the nostalgic mood I wanted to convey. Another challenge I faced was the difference in quality across my footage. Since I used personal clips recorded at different times and on different phones, there was a lack of visual consistency in lighting, colour, and framing. This could have impacted the overall aesthetic and verisim...

 Hi readers, I have reached the editing part of my music video and just wanted to share the process of it.  Being a media student, I understand the crucial role that post-production plays in shaping the final meaning and aesthetic of a music video. Choosing the right editing software is key in achieving the desired mise-en-scène, pacing, and emotional impact. I opted to use iMovie, as I had prior experience with the platform, which meant I was confident navigating its interface and understood how to utilise its range of editing tools. This included the ability to overlay text for lyrics (anchorage), insert non-diegetic audio such as laughter and ambient sound to enhance verisimilitude, and apply transitions that supported the nostalgic tone of my narrative. While conducting research into industry practices, I noticed that many successful artists – particularly those with an autobiographical element in their work – often rely on straightforward editing styles that don’t oversha...