Navya Aggarwal A-Level media coursework

 Hi readers, I wanted to share the process of recording my videos and clips for the my music video.  In constructing my music video, I deliberately utilised archival footage captured on my personal mobile phone to enhance the authenticity and emotional resonance of the narrative. By incorporating pre-existing, non-staged clips, I was able to employ a bricolage technique, assembling fragments of real memories to create a rich tapestry of nostalgia. This decision aligns with the conventions of postmodern media, particularly in the use of found footage to blur the boundaries between reality and representation. The mobile phone footage acts as a diegetic artefact within the text, grounding the narrative in lived experience and offering verisimilitude that staged re-enactments could not achieve. Moreover, the use of handheld, low-resolution visuals lends the product a documentary-style aesthetic, supporting the preferred reading that this music video is an intimate, personal reflec...

Hi readers, this week I've spent designing my social media page, and I am very happy with the outcome I think it reflect just like a real life social media page.  Click images for better quality   For the construction of my music video, I chose to foreground my own identity as the artist, aligning with Richard Dyer’s star theory which suggests that authenticity and relatability are crucial in building a strong connection with audiences. Given that the theme of my project revolves around nostalgia and recollections of friendships from my personal life, I intentionally used original archival images from significant moments, captured on my phone. This decision not only reinforced verisimilitude but also allowed my social media marketing to feel organic and sincere, as seen in my uploaded Instagram posts. During my research into the online personas of celebrities and musicians, I observed that many artists, such as Billie Eilish and Taylor Swift, frequently post personal memories ...